Projects Archive - SMC Consulting

Made in Ghana. Coveted Everywhere: MYTH House

SMC has been MYTH’s creative partner from day one, over a decade of building and maintaining one of Ghana’s most visually consistent and design-forward fashion brands.

A Fresh Look for a New Era: Little Hands International School

SMC delivered a complete rebrand of the school’s visual identity, building a fresh, contemporary look that reflected the new direction while honouring the school’s established reputation.

For the Culture and the Money: Culture & Money

We developed the original concept for the show: Music & Money, a series built around Bianca interviewing music’s most impactful names, not about the usual headlines, but about the financial reality of their craft.

Elevated Production: CalBank PLC – Green Headquarters

SMC scripted and produced a short film using the building itself as the canvas. But the concept went further than a visual showcase. We structured the film around the people who live and work in those spaces every day, letting each team leader speak to the green initiative they owned.

Street Gourmet Meets the Streets of Accra: Box86

We built a brand identity strong enough to carry that dual appeal. The visual system was anchored by a graphic abstraction of the Accra skyline, a signature element that ran across all branded touchpoints and grounded the brand firmly in its home while giving it a contemporary, design-forward edge.

A Cool Brand Strategy: The Cool Scoop

SMC worked with the founder from the very beginning, developing the full brand strategy and identity for The Cool Scoop.

Bringing Drama Back to Radio: CalBank PLC – Mobile Banking

We went straight to what Ghanaian audiences respond to best: drama and comedy that feels real. We developed a concept built on a high-dose of relatable, witty storytelling, where the product benefit, the ease of mobile banking, came through the narrative rather than being announced over it.

Internal Success: Ghana National Gas Company

We designed an internal campaign that went far beyond a memo or a meeting. We started with the basics: a catchy and memorable tagline, a campaign logo, branded t-shirts and pull-up banners to build visual recognition and aid recall.

Brand, Activated: One Africa Markets

We got on the ground. We took our own measurements, assessed every space and worked closely with our fabrication partners to determine the best methods and materials for each element.

Healing & Good Feelings: Teiva Skincare

We crafted Teiva’s full brand substance: a new purpose, mission, vision and values, a defined brand positioning, a built-out audience profile, a brand persona with personality and tone of voice, and a communications framework with core messaging and storytelling structures.