SMC’s Network of Experts
Sharon Mills
lead consultant
Sharon Mills, our Lead Consultant and Creative Managing Director, is the SM in SMC.
She is a strategist and versatile creative marketing communications professional with certified skills and a wealth of experience in marketing and brand strategy, brand management, creative services management, advertising and production.
Since 2005, Sharon has worked in teams at notable advertising agencies in Ghana including Origin8 Saatchi & Saatchi, ZK Advertising, Publicis West Africa and Centastage, producing award-winning work across some of Africa’s most recognised brands. Her client roster includes MTN, Vodafone, Tigo, Zain, Nestlé, CalBank, Databank, Shell, Voltic, Tasty Tom, Beta Malt, Club Beer, MET Insurance, Venture Capital, RLG Communications, Ghana Gas, Ghana International Bank (GHIB), Hunting PLC, Little Hands International School and more.
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At SMC, Sharon partners with clients and agencies to manage the marketing affairs of iconic and emerging brands across Africa and beyond. Her strategic, solutions-driven approach has been at the core of the excellence she has consistently delivered.
Through SMC, she also builds and facilitates training programmes for individuals and organisations via the SMC Creative Academy, empowering people to reach their full creative potential. She is equally dedicated to mentoring the next generation of creative professionals, purposed to make people, ideas, businesses and brands better.
As a recognised voice in the global creative industry, Sharon has served as a juror for some of the world’s most prestigious creative awards, including the Cannes Lions International Festival of Creativity in France, the EMEA Shots Awards in the UK, Africa’s Pitcher Awards and Ghana’s Gong Gong Awards. She has also served twice as a Faculty Member of the Pitcher Future Creative Leaders Academy (FCLA), shaping the next generation of creative talent on the continent.
Beyond her consulting work, Sharon is an active contributor to the broader marketing and advertising community. She chaired the rebrand committee of the Advertising Association of Ghana (AAG) during her tenure as Council Member in the 2023/2024 administration. She has spoken from various platforms on marketing and brand leadership, including representing the next generation of marketers at the International Advertising Association (IAA) regional conference, Africa Rising 2022. She also contributes editorial pieces to the Business and Financial Times (B&FT), offering readers practical, accessible insights on marketing and brand management.
Sharon is a Trustee of the Achimota School Endowment Trust Fund (ASET Fund) and a former Board Member of Ridge Church School; a proud alumna of both school. She holds a Master of Arts in Marketing Strategy from the University of Ghana Business School (UGBS) and a Bachelor of Arts in Communication Design from the Kwame Nkrumah University of Science and Technology (KNUST).
Sharon is an unapologetic Christian. She is Ghanaian and based in Accra. Outside of work, Sharon is as passionate about food, sports and a fresh pair of sneakers as she is about great creative work.
Network of Experts
The SMC team is a global network of consultants and specialists working together to make sure we deliver on the entirety of your needs. We believe in collaboration; creating synergy that further boosts the quality of every output.
Our focus for every project: make sure the best there is, is giving you the best they have.
Our network includes seasoned professionals in:
- Marketing and market research,
- Insights Mining,
- Brand Strategy
- Copywriting
- Art Direction & Graphic design
- Illustration & Animation
- Website Design and Development
- Photography & Videography
- Advertising Production
- Printing
- Merchandising
- Signage Fabrication and more.