Industry
Service
The Challenge
SMC has been MYTH’s creative partner from day one, over a decade of building and maintaining one of Ghana’s most visually consistent and design-forward fashion brands. We built the original brand identity and visual system and have continued to evolve and protect it over the years, ensuring that every touchpoint, from packaging to gift cards, gift boxes, collection identity systems and campaign communications, uphold the standard a luxury brand demands.
Consistency at this level over ten years is not accidental. It requires creative discipline, a deep understanding of the brand and an ongoing commitment to excellence at every detail.
What SMC Did
SMC has been MYTH’s creative partner from day one, over a decade of building and maintaining one of Ghana’s most visually consistent and design-forward fashion brands. We built the original brand identity and visual system and have continued to evolve and protect it over the years, ensuring that every touchpoint, from packaging to gift cards, gift boxes, collection identity systems and campaign communications, uphold the standard a luxury brand demands.
Consistency at this level over ten years is not accidental. It requires creative discipline, a deep understanding of the brand and an ongoing commitment to excellence at every detail.
The Results
MYTH is today one of Ghana’s most distinctive luxury fashion brands, known above all for its signature product: the MYTH bag, crafted from a unique metal mesh that has become instantly recognisable. By its tenth year in 2024, MYTH had launched 12 major collections, built a customer base of 2,500, sold over 500 bags and earned features in Vogue, Glamour and Elle magazines. The brand is also one of a select few African labels available on Wolf & Badger, the global platform dedicated to the world’s best independent brands. A Ghanaian luxury brand, holding its own on the world stage.
