Creative Strategy – SMC Consulting

For the Culture and the Money: Culture & Money

We developed the original concept for the show: Music & Money, a series built around Bianca interviewing music’s most impactful names, not about the usual headlines, but about the financial reality of their craft.

Internal Success: Ghana National Gas Company

We designed an internal campaign that went far beyond a memo or a meeting. We started with the basics: a catchy and memorable tagline, a campaign logo, branded t-shirts and pull-up banners to build visual recognition and aid recall.