After more than a decade of making strides in the advertising business, Sharon is sharing her experience to empower others to reach their creative potential through The Creative Academy.
The Creative Academy is a virtual creative school where creatives, business executives and anyone willing to be a learner can learn how to apply creative thinking to develop effective communications. The Creative Academy offers training programmes to three main categories of people:
new learners
Students in senior high school, in university and fresh graduates, can sign up to programmes specifically built to usher them into the business of creative thinking for commercial communication and specifically ready them for a career in Copywriting and Design.
Current programmes available for New Learners
- The Copywriting Workshop
Intensive sessions to introduce the arena of copywriting that lead to an in-depth knowledge and skill in writing copy and earning money for it.
Intensive sessions to introduce the arena of copywriting that lead to an in-depth knowledge and skill in writing copy and earning money for it.
Click here to sign up or find out more.
ad industry
Advertising agencies and their creatives are endlessly churning out work in response to briefs that seek to get goods and services sold and critical information shared for profit on both sides. While things may seem calm on the surface, the depths of the industry are in an endless tug of war for who gets the client, who retains the client, who sneaks in to do one big campaign and who wins the next award.
Now more than ever, agencies need to step up their creative prowess to be able to exist, survive and thrive in this ever-evolving space. This is why The Creative Academy offers tailored-made programmes and talk sessions to train, inspire and grow creative teams without disrupting their work schedules.
Current programmes available for Ad Industry
- The Next Level Creative
Tailored for new, emerging, growing teams (1-2 years experience in the business)
Module 1 – For All Creatives in team
Module 2 – For Copywriters
Module 3 – For Designers
- The Commercial Creative
For full creative teams who need some inspiration and motivation to switch things up and spur them on to better attitudes and better work.
Tailored for new, emerging, growing teams (1-2 years experience in the business)
Module 1 – For All Creatives in team
Module 2 – For Copywriters
Module 3 – For Designers
For full creative teams who need some inspiration and motivation to switch things up and spur them on to better attitudes and better work.
Click here to sign up or find out more.
business executives
Evolution of the ad business should really come as no surprise to any who knows its origins; we are still in the never-ending cycle of change. Living through 2020 and beyond has made changes even more necessary.
Businesses are having to cut back on marketing budgets and generally looking for ways they can keep a lot of things internal while managing to retain only the multi-talented staff who can double up in roles to save the company resources that are threatened. The do-it-yourself bug has caught business big and small at almost every turn in their operations. The marketing department is now ready to handle some small print and poster projects as well as its social media itself with the support of an internal designer. The start-up’s owner is determined to sell through social media and even more determined to handle their own marketing because they simply cannot afford expert help.
So The Creative Academy is here to empower such businesses – big and small - and their executives with basic tools, tips and tricks that can help them develop more tactfully their “small”, daily communication material without trading their savings for ineffective work.
Current programmes available for Business Executives are
- Hot Copy
A Crash Course In Copywriting For Executives Who Are Not Copywriters
- For internal copywriters, marketing executives, any executive who needs the capacity to write or approve communications internally or externally, whether online or offline)
- 2.5hour virtual training sessions that share basic tools and expert secrets on how to write copy that works
- Caption This
Learn to write better captions for better results
- For social media entrepreneurs, social media executives, social media community managers, influencers, content creators and anyone running out of good captions)
- Virtual training sessions that share secrets to writing more compelling captions
A Crash Course In Copywriting For Executives Who Are Not Copywriters
- For internal copywriters, marketing executives, any executive who needs the capacity to write or approve communications internally or externally, whether online or offline)
- 2.5hour virtual training sessions that share basic tools and expert secrets on how to write copy that works
Learn to write better captions for better results
- For social media entrepreneurs, social media executives, social media community managers, influencers, content creators and anyone running out of good captions)
- Virtual training sessions that share secrets to writing more compelling captions