suites
After consulting for both emerging and iconic brands, SMC has developed suites which take into consideration the common and specific needs that our consulting services will best address. These suites are available to any entity and negotiable for a successful partnership. These suites are in 2 main categories.
creative strategy
In the Creative Strategy Suites clients will get options that will offer a listening ear to their challenges and a fruitful discussion about them, leading to critical thinking to arrive at effective solutions. Clients will get a strategy document that will guide them in executing the solutions developed along with a calendar that guides the roll-out of those solutions. The best thing about the suites here is FLEXIBILITY - The client gets full ownership of the strategy and can decide to execute it with SMC at agreed rates or by any other competent party with access to the document.
Right Start Suite
2-Hour Creative Consulting
3-month Creative Strategy Document
- Targeting
- Messaging
- Activity plans & calendar
*This is best suited for a business that is starting up and wants to get its communications right, from the beginning.
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New Something Suite
2-Hour Creative Consulting
3-month Creative Strategy Document
- Messaging
- Activity plans & calendar
* Best suited for a company launching a new product or a new brand under an already existing entity.
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New Voice Suite
2- Hour Creative Consulting
Brand Personality and Tone of Voice Development
Application Guide
* Best suited for a brand that wants to set a standard for how it communicates.
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Revival Kit
2- Hour Creative Consulting
Situation Assessment
3-Month Creative Strategy Document
- Messaging
- Creative Direction
- Activity Plans & Calendar
* Best suited for a brand/business that wants to revive itself or bring some new buzz to its existence/products/services
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Trouble Shoot Suite
3-Hour Creative Consulting
3-Month Creative Strategy Document
- Activity Plan & Calendar
- Identity Standards Guide
- 5 Applications of New Identity
* Best suited for a brand/business that is facing marketing challenges that it cannot clearly identify or has tried unsuccessfully to resolve
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visual identity
Identity Starter
Creative Direction
Identity Development
- Logo Design
- Identity Standards Guide
- 5 Applications of New Identity
* This is best suited for a business that is starting up and wants a fresh identity that works.
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Identity Revival
1-Hour Creative Consulting
Situation Assessment
Creative Direction
- Identity Refresh – Logo Refresh
- Identity Standards Guide
- 5 Applications of New Identity
* Best suited for a business/brand that wants a fresh take on its current identity; not a complete overhaul but a refreshing look of it - familiar but fresh.
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Identity Evolution
2-Hour Creative Consulting
Situation Assessment
Creative Direction
- Identity Rebrand
- Identity Standards Guide
- 5 Applications of New Identity
* Best suited for an existing business/brand that wants a complete identity makeover.