SMC scripted and produced a short film using the building itself as the canvas. But the concept went further than a visual showcase. We structured the film around the people who live and work in those spaces every day, letting each team leader speak to the green initiative they owned.
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We went straight to what Ghanaian audiences respond to best: drama and comedy that feels real. We developed a concept built on a high-dose of relatable, witty storytelling, where the product benefit, the ease of mobile banking, came through the narrative rather than being announced over it.
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