Eugenia had started a small water company and was running it from home. She was gearing up to expand from just sachet water to bottled water, starting with the 20-liter dispenser bottle. She needed some new stickers and got in touch. However in true CREATIVE consulting fashion, we took a holistic look at things and advised her to better position her brand, identity -wise to give her a fighting chance at the shelf with other super brands bullying each other constantly. The analysis was compelling and the client was brave. She gave us a chance we redesign her logo with 2 non-negotiables; “Keep my drops” and “keep my colors”