admin – SMC Consulting

To Rebrand or Refresh? That is the Question

There’s a seasonal bug that seems to catch the iconic brand and the emerging one alike, and once bitten, “it’s time to rebrand” they say. At the start of a new year, after the brand health checker results decline for a third straight year or perhaps when a new location is ready. Indeed, running a business and brand management in practice can lead you to a point of realizing, whether by data or desire, that you need to freshen things up to improve your sales or as part of a bigger plan to change the face of your company or brand.

Business Assets Are Brand Assets

Business assets are quite clear to everyone in business especially the physical ones; the office building, the devices and equipment used to carry out business daily, company cars, furniture, storage devices and a host of other things tangible and intangible things. They cost the company money and everyone knows they should not be mishandled, mismanaged or misplaced.

Nobody’s Fool

Around the world, 1st April is known as “April Fools’ Day”. Historically, there have been different arguments made about where this day of pranks and hoaxes came from including that time when the world switched from the Julian calendar to the Gregorian calendar in the 16th century, and New Year’s Day moved from April 1 to January 1.