Industry
Service
The Challenge
We built a brand identity strong enough to carry that dual appeal. The visual system was anchored by a graphic abstraction of the Accra skyline, a signature element that ran across all branded touchpoints and grounded the brand firmly in its home while giving it a contemporary, design-forward edge. We also set up their social media presence and managed their Instagram account for the first couple of years, building their audience and establishing the brand’s tone online.
What SMC Did
We built a brand identity strong enough to carry that dual appeal. The visual system was anchored by a graphic abstraction of the Accra skyline, a signature element that ran across all branded touchpoints and grounded the brand firmly in its home while giving it a contemporary, design-forward edge. We also set up their social media presence and managed their Instagram account for the first couple of years, building their audience and establishing the brand’s tone online.
The Results
Box86 became a fixture on its corner of Osu, drawing full houses on event days and building a steady weekday lunch crowd from the surrounding business community. The brand held its own in one of Accra’s most competitive neighbourhoods, attracting both the local following and the international visitors it was built for.
