Industry
Service
The Challenge
We got on the ground. We took our own measurements, assessed every space and worked closely with our fabrication partners to determine the best methods and materials for each element. Where existing signage frames were still structurally sound, we found ways to salvage and adapt them rather than replace from scratch, saving both time and cost.
We also brought our design thinking to the table, revisiting some of the initial concepts and offering elevated alternatives where the execution could be improved. We recommended materials and fabrication techniques suited to each environment, then phased the installation strategically: outdoor directional signage first, followed by on-building exterior signage, and finally the interior spaces where we installed a combination of 3D signages, LED-lit installations, reflective finishes and wall-mounted lobby pieces.
What SMC Did
We got on the ground. We took our own measurements, assessed every space and worked closely with our fabrication partners to determine the best methods and materials for each element. Where existing signage frames were still structurally sound, we found ways to salvage and adapt them rather than replace from scratch, saving both time and cost.
We also brought our design thinking to the table, revisiting some of the initial concepts and offering elevated alternatives where the execution could be improved. We recommended materials and fabrication techniques suited to each environment, then phased the installation strategically: outdoor directional signage first, followed by on-building exterior signage, and finally the interior spaces where we installed a combination of 3D signages, LED-lit installations, reflective finishes and wall-mounted lobby pieces.
The Results
The OAM building came alive. Bold, high-quality 3D LED-lit signage announced the new brand unmistakably from the street, with totem signage at the junction approaching the office and at the car park. Inside, the lobby and executive offices were refreshed with striking logo installations and branded glass decals. The rebrand was no longer just a document or a design file. It was real, physical and impossible to miss.
Our precision and quality of execution also earned us a place as a trusted creative partner, with OAM inviting SMC to contribute design thinking to further upgrades across their office spaces.
