Here’s to better!
Some questions we get asked a lot, answered.
Unlike an ad agency or design studio, a consultancy focuses on expert advice and strategic direction first, and execution where needed. At SMC, we sit with you, understand your challenge deeply, and give you the thinking and the blueprint to move forward. Whether or not we execute is up to you.
Agencies are typically set up to produce and deliver creative work at volume. SMC is structured to bring focused, senior-level expertise to your brand. Every project receives direct attention from our lead consultant, not a junior team. And the solutions may not always be advertising, they could be anything and we not only point you to it, we guide to and through to ensure you succeed. Think of us as the expert voice that guides strategy and oversees execution, rather than a production line.
Absolutely. We regularly work alongside existing agencies and internal teams as a strategic layer, helping define direction, reviewing creative work, or offering a second expert opinion. We can also help you choose the right agency for your brand if you haven’t found one yet.
Yes, and we love it. SMC was built in part to give start-ups access to the kind of world-class strategic and creative expertise that was previously only available to big brands. Our service packages are specifically designed to make this accessible.
Yes. Our services extend to clients in the United Kingdom, the United States, and beyond. We work remotely and in person as the project requires.
Our consultancy model means we can serve virtually any industry. We have worked across banking and finance, insurance, food and beverage, investment, entertainment, retail, wellness, healthcare, telecommunications, education, sports and more. What we bring is strategic and creative expertise, not category exclusivity.
Simply reach out via our Contact page or book a consulting session directly. We will start with a conversation to understand your needs, then advise on the best next step.