TCA offers five categories of training, each designed to address a specific need. Whether you are an executive looking to think differently, a team preparing for a strategy session, or a creative professional ready to level up, there is a programme built for you.
Creativity
Programmes designed to unlock the creative thinking abilities already within you and learn how to turn it into better business results.
This is our flagship programme. It dives deep into the psychology of creativity, makes a compelling case to participants about their innate creative abilities, and guides them onto the path of more creative thinking for better business results.
This programme is about inspiring creative thinking to influence work. It highlights that creativity can be optimised for better results and gives participants the tools to unlock new levels of creative thinking.
What we cover:
- Evidence of Creativity
- Understanding Creativity
- Tapping into Creativity
- Stages of Thought
- Maximising Stages of Thought
Built for: C-suite executives, business managers, founders, creative teams and anyone expected to deliver results in a business.
Creative Communication
Programmes designed to build the skills to communicate more creatively, clearly and effectively across every business touchpoint.
This is a crash course in copywriting for executives who are not copywriters. Because everyone in a business writes, and the way you write either sells or it does not.
Built for: Marketing teams, internal creative teams, corporate affairs teams, social media executives and any corporate staff member who writes to sell the company.
Duration: 2 days, 3 hours per day.
Better captions get better results, whether the goal is awareness, engagement or sales. This programme helps participants write captions that actually work and also brings human brilliance to any writer’s use of AI for captions.
Built for: Social media executives, community managers, content creators, influencers, business owners and anyone who writes captions.
Duration: 2 days, 3 hours per day.
Creative Services
For creatives who need to sharpen the skills required to produce stronger, more effective work for clients and audiences.
TCA exists in part to fill a gap we noticed: there are very few effective training programmes built specifically for marketing and advertising professionals who create communications for their clients. The Next Level Creative is our answer to that gap.
A customisable series of sessions that address the specific weaknesses of a creative team, with focused modules in commercial creativity, copywriting and art direction. It is an upgrade for creative teams at any stage.
What we cover:
• Wake Up to Commercial Creativity
• The Copywriters Module
• The Art Directors Module
Built for: Young creative teams, entry-level copywriters and designers, creatives transitioning into agency work, freelance creatives moving into agency, and media, PR or other agencies adding creative services to their offering.
Team Building
Bring teams together, unlock creative thinking and get them into the right headspace to do better work together.
As one of our most innovative programmes yet, this is a unique twist on the traditional team building session and an excellent precursor to any strategy session. We put your team at ease, inspire them and engage them creatively, leaving them in exactly the right headspace for productive and creative work together.
What we cover:
- Breaking the Ice: Games that foster connection
- Unlocking Creativity: Engaging to inspire creative thinking
- Working It Out: Exercises that require a creative approach
Built for: Management teams, departmental heads, business managers, mid-level executives and any group of executives embarking on a strategy or business planning session.
Custom-built Programmes
Tell us what your team needs. We’ll assess it, design it and build a programme around it.
Not every team fits a ready-made programme, and we know that. TCA uses a creative thinking approach to assess your team’s specific needs through preliminary meetings with managers and needs assessment administered to the team. From there, we build a programme that directly addresses what they need most.
Scope covers:
- Creative thinking and its application to specific fields
- Creative services capacity building: copywriting, art direction, graphic design
Built for: Marketing teams, creative teams, account management teams and product development teams.