CalBank, offers critical corporate and project financing services that affords businesses in Ghana, big and small, financing for projects of any size. This corporate offering was not as popular as the bank would like, especially considering all the great projects and clients it has served. SMC was tasked to propose a campaign that will create awareness and bring more clients to the corporate project finance department of the bank. The bank appreciated the strategy and approved the execution of a video commercial, documentary and print ad concepts.