Brand Innovation called to seek creative direction for the redesign of their showroom/store. In probing to better understand what they wanted the place to look like, it became evident that they needed more than just a store redesign. Seeking to expand their business offering from small scale merchandising to full scale merchandisers with global partners like Fruit Of The Loom, it became more prudent to relook at their whole identity and then have everything else connect seamlessly to the new look.