Here’s to better!
Who we are
SMC Consulting is a creative marketing consultancy that uses strategic and creative thinking to deliver solutions for challenges in marketing communications, brand management, entertainment and more; elevating the quality of every output and ensuring great results.
Registered in Ghana since 2016, SMC has championed the penetration of creative consulting in the country, offering counsel, strategy and creative direction to iconic and emerging brands alike. Our vision is to be the most preferred creative consultancy in Africa, and we are working towards it every day.
SMC was initially established to bring the world-class expertise of its founder, Sharon Mills, to the aid of start-ups and SMEs, giving them a real shot at becoming the super brands that dominate globally. As excellence would have it, the in-country management of some of those super brands also call on SMC to maintain the standard their brands require. We are proud to have built a consultancy they trust.
Our services now extend beyond Ghana to clients in the United Kingdom and the United States of America.
This is How We Do It
SMC has delivered numerous projects spanning businesses in banking, insurance, food and beverage, investment, entertainment, retail, wellness, healthcare, telecommunications, education and more.
We are also award-winning consultancy; winners of the coveted Pitcher Award for a radio commercial in 2021, and recognised by award committees as experts called to the jury of various creativity and advertising awards. And in most recent years featuring on the Jury for Cannes Lions, the world’s foremost authority on creative excellence.
SMC has helped numerous brands set up, revive and thrive in Ghana and beyond.
We look forward to doing the same for your brand.
Why Work With Us?
Every strategy and every solution is custom-made; the result of a critical understanding of your challenge and an informed choice of direction. We’re not queuing up briefs to churn out work. We’re focused on your objectives and keen on making things work out best for you.
What we do costs what it costs but we believe it is an investment you’ll get a solid return on. You may call us cost-effective or economical; what we are though is simply worth the money.
Not many firms can say there is as much expertise working on your project at all times as there is at SMC. Experience is everything and at SMC Consulting, we’ve got it. We may not have seen every challenge yet, but we are equipped to face every single one, head on.
The Big Question: AI or SMC?
One definite answer: SMC, of course. Because we know AI too.
At SMC, we watch trends and position ourselves for where things are going. While we acknowledge the presence and power of AI, we believe there is one thing AI can never deliver that SMC always will; our human selves.
That is the part of us that brings heart and nuance, local, brand, historic, to your project that AI cannot replicate. Yes, the right prompts may get you good results. But the right prompts also take experts like us to create.
So while we supercharge our speed and productivity with AI, the creativity needed to handle your brand is too critical to leave to artificial intelligence, which can never quite have as much of a human experience as we do.
Let SMC give you the advantage.
“Creativity is the most powerful competitive advantage a business can have.”
Tham Khai Meng